Wednesday, June 17, 2009

"Sony Ericsson Goes Green With Latest Phones"

In a very environment-conscious society, it looks good for big companies to "go green", which is essentially when a corporation supports the environment in some way. In a recent article in Information Week, readers were made aware that the cell phone company Sony Ericsson is among the many companies that are "going green". The company launched a series of cellular phones that are environmentally friendly and created plans to reduce greenhouse gas emissions that they produce.

The corporation will soon be launching the C901 and Nait handsets as part of their GreenHeart line, which is the first tangible step by the corporation towards becoming greener. These particular handsets use less chemicals than other phones, which make them safer for the environment. Sony Ericsson is also taking measures in terms of shipping to become greener by shipping these handsets with smaller packaging and electronic manuals. Furthermore, these phones also have a special charger that only draws power once device is connected.

Dick Komiyama, president of Sony Ericsson, stated, "Since the start of the joint venture in 2001, Sony Ericsson has strived to exceed industry standards in the removal of harmful substances and energy efficient chargers", which is exactly what these phones will accomplish. Sony Ericcson also plans to make the GreenHeart line extend to all of the company's phones eventually, and also wants to reduce its greenhouse emissions by 20% by 2015.

I feel like this is an excellent idea. Everyone has a cellphone, and so why not take measures to make cellular phones environment friendly? My only concern with these phones was that the phones would lose some features that are currently attractive in hand-held devices. However, the C901 has a auto-focus, 5-megapixel camera with a Xenon flash. And despite the Nait only having a 2-megapixel camera, it is a 3G phone with Bluetooth. These phones sound great to me!

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